American Junkers Triples Lead Volume & Automates Growth

With a fully customized CRM system, instant lead follow-up, and staffing automation built specifically for their workflow, we helped American Junkers transform their operations, turning friction into fuel and scaling smarter in under 60 days.

OVERVIEW

American Junkers is a full-service junk removal company committed to fast, reliable, and respectful service. But behind the scenes, they were limited by manual processes and a lack of reliable staffing. Their systems weren’t built to support growth, and it was costing them time, jobs, and revenue.

Before partnering with us, they were generating just a few staffing leads per month and struggled to capture junk removal leads at scale.

THE CHALLENGE

American Junkers needed more than a new tool, they needed a system that fit their business. They were losing time to manual follow-ups, missing out on potential customers, and struggling to staff jobs efficiently. There were no automations in place, no lead nurturing, and no real infrastructure to support scale.

They needed a solution that would:

Eliminate delays in lead response

Streamline recruiting and staff onboarding

Reduce manual tasks and improve conversion

Be custom-built around their real-world operations, not a generic template

THE SOLUTION

In early 2025, we partnered with American Junkers to design and implement a fully custom CRM system, built from the ground up around their internal workflow and customer journey.

This wasn’t a plug-and-play setup. Every automation, every SMS and email flow, every pipeline was carefully mapped to match their day-to-day business logic.

Key elements included:

Instant SMS & email automations tailored to junk removal customers

Dedicated staffing pipelines with automated follow-up and applicant tracking

Smart notifications and lead tagging to keep the team focused on high-value actions

Sales process optimization and coaching to close more jobs, faster

Because no two businesses are the same, the entire system was built specifically for American Junkers, designed to scale with them and evolve as they grow.

The Results

Within just 60 days of launching their custom digital systems, American Junkers experienced a complete transformation in operational performance. What was once a slow, manual process became a streamlined engine for qualified leads, efficient staffing, and real-time customer engagement.

Automations In Action

We built a fully custom CRM system integrated with tailored SMS and email automations, designed to instantly engage new leads, streamline internal workflows, and support both customer acquisition and staffing.

Most notably, every automation was personalized to how American Junkers actually operates, no generic templates, just real systems solving real bottlenecks.

The results were immediate:

Near-instant engagement with every lead, reducing response time from hours to seconds

A noticeable lift in close rates and operational efficiency across the board

The new system doesn’t just automate tasks, it drives growth, enabling the team to focus on what matters: serving clients and scaling with confidence.

Custom Automations That Saved Hundreds of Man Hours & Unlocked Scalable Growth

Before working with Maverick, American Junkers relied on manual follow-ups, spreadsheets, and a scattered hiring process, resulting in missed leads, wasted time, and inconsistent results.

We replaced that with a fully integrated, custom-built CRM system supported by automated SMS and email flows for both junk removal leads and staffing inquiries. Every message, every step, every pipeline was purpose-built for their business, no generic workflows or bloated software.

By eliminating bottlenecks and automating key touchpoints, we helped American Junkers create a predictable, high-efficiency system that delivers leads, nurtures applicants, and books jobs without burning through the team’s time and energy.

The results:

170+ staffing leads generated in under 60 days

36 qualified junk removal leads, a 350% increase over their previous baseline

Significant reduction in manual outreach, hundreds of hours saved across sales and hiring

Faster, smoother conversions thanks to real-time engagement

Consistent, trackable ROI from a system they fully own and control

Now, American Junkers runs leaner, faster, and smarter—with a backend system built for real growth and sustainable success.

Want Results Like These?

If you’re tired of overpaying for low-quality leads, or relying on outdated marketing tactics that don’t move the needle, it’s time for a smarter approach.

At Maverick Strategies, we build performance-driven campaigns that actually convert. Whether it’s paid search, local SEO, or a website that works while you sleep, we’ll help you take control of your marketing and generate real, measurable growth.

Let’s talk about how we can do the same for you.