Senior Living 10x's Monthly Lead Volume

With a refreshed PPC strategy, an AI-powered website, and a performance-first approach, we helped The Rockwood Senior Living go from stagnant to standout in less than 60 days.

OVERVIEW

The Rockwood is a premium independent living community dedicated to providing vibrant, maintenance-free lifestyles for older adults. While their in-person experience was warm, welcoming, and community-focused, their digital presence wasn’t capturing that, and it was costing them valuable leads.

Before working with us, The Rockwood was generating just 2 qualified leads per month through their website.

THE CHALLENGE

The Rockwood’s website was outdated, slow, and lacked the modern features today’s senior living prospects and their adult children expect. There were no clear conversion paths, mobile responsiveness was limited, and the absence of real-time engagement tools made it hard to capture interest. Even more, Rockwood had never invested in paid digital ads, leaving them invisible in local searches for independent senior living options.

They needed a solution that would:

Modernize Their Online Presence

Increase visibility in search

Engage users as soon as they land on the site

Convert that interest into qualified leads

THE SOLUTION

In mid 2024, we partnered with The Rockwood for a full digital refresh that started with what we do best, capturing authentic and compelling content on-site. We kicked things off with a half-day content shoot, where we filmed drone footage to showcase the beauty of their grounds and community spaces. Alongside the sweeping aerial shots, we captured powerful resident video testimonials; the kind of real, heartfelt stories that build trust and help future residents connect on a personal level.

This fresh content gave Rockwood’s digital presence a much-needed facelift and we didn’t stop at the website. We extended the content’s impact by repurposing it for social media, using a strategic mix of short-form video, behind-the-scenes footage, and quote graphics. This helped Rockwood increase reach organically while building trust and familiarity across channels like Facebook, Instagram and Youtube.

On the site itself, we paired this new content with a fully integrated, on-brand chatbot. This chatbot became a virtual guide, answering FAQs, recommending the right services, and capturing lead information all while featuring key video content in the conversation flow. The result was more time on-site, better engagement, and higher conversion rates.

With the content strategy humming, we focused on visibility. The Rockwood had never run paid search campaigns before, so we launched a focused Google Ads campaign with a slim $500/month budget. We used intent-rich keywords like “independent senior living near me” and “55+ communities in St.Louis,” while following Google’s best practices. We geofenced ads around the local area and built custom landing pages to match ad messaging creating a seamless, high-converting experience from click to inquiry.

By combining compelling content, platform-native engagement tools, and precision targeting, we turned Rockwood’s digital presence into a full-fledged lead engine, one that delivers results day and night.

The Results

Within just 60 days of launching the new digital strategy, Rockwood Senior Living saw a complete turnaround in online performance. What had once been a quiet online presence quickly became an active driver of qualified leads, site traffic, and real-time engagement.

The New Look

We launched a sleek, SEO-optimized website with refreshed branding, intuitive navigation, and strong calls to action. Most notably, we integrated a

24/7 AI-powered chatbot to engage site visitors in real time—capturing lead info, answering common questions, and directing traffic to key service pages.

The results were immediate:

Monthly website traffic increased by 900%, from ~100 to over 1,000 visitors per month.

The AI chatbot alone now generates an average of 10 inbound leads per month.

Visitors are staying on site longer and converting at higher rates due to improved structure and on-page engagement

The new site doesn’t just look better, it works harder, turning curious visitors into real inquiries.

Paid Ads That Replaced $3,000 Lead Fees with Sustainable Growth

Before working with Maverick, Rockwood relied heavily on third-party lead generation platforms—often paying up to $3,000 per move-in for leads that weren’t always qualified or exclusive. It was an expensive and unpredictable model that limited growth.

We replaced that system with a fully integrated digital strategy that combined Google Ads, a refreshed Google Business Profile, and a conversion-optimized website. By targeting high-intent local search terms and directing traffic to landing pages built for action, we helped Rockwood capture leads directly—without the middleman.

The results:

15+ qualified lead form submissions per month, up from just 1–2 previously.

317 website clicks

34 direct phone calls tracked from their Google Business Profile between March and mid-April

A significant reduction in cost per acquisition by eliminating the need for expensive lead brokers

Higher-quality leads from families actively searching for senior living in Rockwood’s area.

Predictable, trackable ROI through owned marketing assets and smart ad placement

Now, Rockwood owns their funnel—and they’re seeing more consistent inquiries, better lead quality, and thousands in monthly savings.

Want Results Like These?

If you’re tired of overpaying for low-quality leads, or relying on outdated marketing tactics that don’t move the needle, it’s time for a smarter approach.

At Maverick Strategies, we build performance-driven campaigns that actually convert. Whether it’s paid search, local SEO, or a website that works while you sleep, we’ll help you take control of your marketing and generate real, measurable growth.

Let’s talk about how we can do the same for you.