How Wagner Brothers Took Over Local Search
With a targeted PPC strategy, SEO-optimized Google Business profile, and a high-converting new website, we helped Wagner Brothers go from overlooked to in-demand in less than 60 days.
OVERVIEW
Wagner Bros is a trusted lawn and landscaping service dedicated to delivering quality, reliability, and curb appeal to homeowners in their local community. While their in-person work spoke for itself, their digital footprint wasn’t doing them justice, and it was costing them business.
Before working with us, Wagner Bros was averaging just 2–3 website visits per day and barely any qualified leads through their online channels.
THE CHALLENGE
Wagner Bros’ previous site was barebones, lacked SEO structure, and had no clear call-to-actions. Their Google Business profile was unoptimized, with outdated images and incomplete business information. And while their services were top-notch, they weren’t showing up in search results, especially during the busiest season for landscaping companies: Spring.
They needed a digital strategy that would:
Make them discoverable during peak season
Showcase their services and recent projects
Capture attention and convert it into actual leads
Improve both organic and paid performance
THE SOLUTION
In early 2025, we partnered with Wagner Bros for a full digital revamp. We started by building a brand-new website from the ground up. Fast, modern, and designed to convert. With clean visuals, real project photos, mobile-friendly layouts, and clear service areas listed, the new site became a central hub for capturing interest and converting it into action.
Next, we fully optimized their Google Business Profile, adding fresh images, detailed service descriptions, and location-based keywords to boost organic visibility. We also cleaned up their local citations and listings to ensure consistency across search platforms.
On the paid side, we launched a targeted Google Ads campaign focused on intent-rich keywords like “landscaping services near me” and “lawn care [City Name].” We geofenced the ads to prioritize homeowners in Wagner Bros’ service area, zeroing in on the exact neighborhoods most likely to convert during peak landscaping season.
The results speak for themselves:
- 30+ website clicks per day, up from 2–3
- An average of 4+ qualified leads daily, coming through both organic and paid channels
- A strong local search presence that continues to deliver leads even outside of peak season
By combining a modern website, improved local SEO, and strategic paid ads, we transformed Wagner Bros’ online presence into a reliable lead generation engine—one built to grow with them, season after season.
The Results
Within just 90 days of launching their revamped digital strategy, Wagner Bros went from a quiet online presence to a dominant force in their local market. Once struggling to generate any meaningful web traffic or inbound calls, the company now receives 30+ website clicks daily and 4+ qualified inquiries each day, a complete transformation driven by smart design, strategy, and execution.
The New Look
We launched a modern, mobile-optimized site that put Wagner Bros’ craftsmanship front and center. With clean navigation, improved structure, and compelling calls to action, the new site wasn't just a visual upgrade—it was built as a lead funnel.
A stronger SEO foundation and high-performing content helped push their
organic search visibility through the roof
—so when people search for landscaping or lawn maintenance in the area, Wagner Bros shows up.
The impact:
Daily traffic up 10x, from 2–3 visits a day to 30+ clicks daily
Visitors stay longer and engage more due to better layout and trust-building content
Consistent lead form submissions and phone calls, something that was almost nonexistent before
The new website doesn’t just look professional, it works hard to convert interest into action.
Targeted Ads Paired With Local SEO Drive High-Intent Leads On Autopilot
Wagner Bros no longer relies on passive referrals or seasonal word-of-mouth. By combining strategic Google Ads, an optimized Google Business Profile, and precise local keyword targeting, we positioned them directly in front of ready-to-buy customers.
Their Google Maps and Search presence dramatically improved, putting them in front of homeowners actively searching for services Wagner Bros specializes in.
Results Include:
4+ qualified leads daily through a mix of calls and form fills
A surge in map views and direction requests via their optimized GMB profile
Higher ROI from ads targeting only the right neighborhoods, services, and keywords
More control and predictability in their lead flow, without paying third-party platforms
Standing Out On Social Media:
We didn’t stop at ads and SEO. By using real project photos, videos, and behind-the-scenes stories, Wagner Bros’ social media now works as a lead nurturing tool, building trust, showcasing attention to detail, and keeping the brand top of mind in a competitive market.
What Made The Difference?
A powerful blend of:
Website conversion optimization
Local SEO and Google My Business improvements
Strategic paid search ads
Social media nurturing focused on brand trust and craftsmanship
All working together to drive real, measurable results.
Want Results Like These?
If you’re tired of overpaying for low-quality leads, or relying on outdated marketing tactics that don’t move the needle, it’s time for a smarter approach.
At Maverick Strategies, we build performance-driven campaigns that actually convert. Whether it’s paid search, local SEO, or a website that works while you sleep, we’ll help you take control of your marketing and generate real, measurable growth.
Let’s talk about how we can do the same for you.
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