THE LEAD GROWTH SYSTEM
The Fountains is a senior living community offering independent living, assisted living, and memory care. Older adults are provided with a safe, vibrant lifestyle focused on personalized support and a strong sense of community. While their on-site experience was polished and resident-focused, their digital marketing effort didn't reflect that, and their lead flow was limited.
Before working with us, The Fountains relied solely on Google Search ads, with limited social media presence and no follow-up strategy for warm leads. Despite consistent ad spend, they were seeing flat performance and inconsistent inquiry quality.
THE CHALLENGE
The Fountains had partnered with a traditional digital agency that focused solely on basic Google Search ads. There was no retargeting strategy, no emotional storytelling, and a lack of social media presence, which left them unable to follow up with warm leads or stand out in a competitive market. Their online presence wasn't showcasing what made the community truly special, and their ad performance had plateaued despite steady spend.
They needed a solution that would:
Differentiate their community with emotional, story-driven content
Build a strong, consistent presence across search and social media channels
Re-engage missed opportunities through retargeting
Increase conversions, without increasing ad spend
THE SOLUTION
BEFORE
AFTER
We implemented a full-funnel strategy designed to attract high-intent families, build emotional trust, and turn initial interest into real inquiries, without increasing their Google ad budget.
We started by overhauling their paid media approach, restructuring their Google search campaigns to improve relevance and lead quality. Then, we launched Meta Ads retargeting to follow up with warm prospects using visual, trust-building content, including staff testimonials, lifestyle clips, and resident spotlights.
To support this, we developed a consistent social media content strategy that showcased daily life at The Fountains and positioned them as a warm, welcoming community worth visiting.
Our approach focused on first, capturing demand with high-intent Google Search Ads. Second, re-engaging warm leads with Meta retargeting campaigns. Third, creating testimonial and lifestyle content that builds trust. Fourth, establishing a consistent, engaging social media presence.
THE RESULTS
We restructured The Fountains' paid media strategy and layered in a Meta retargeting campaign that featured emotionally compelling visuals.
At the same time, we launched a consistent, story-driven social media presence that finally reflected the warmth and value of their in-person experience.
Digital Presence That Drove Results
The 60 Day Results:
Monthly conversion volume increased by 48% compared to their previous agency, without increasing the Google ad budget
Click-through rates improved significantly thanks to more relevant search targeting and stronger ad creative
Social media reach grew from virtually zero to thousands of targeted impressions per month
Families began re-engaging and inquiring because they saw the value The Fountains offered residents
The Fountains' digital presence now works as hard as their staff does: drawing in the right families, earning their trust, and driving multiple move-in conversations daily.
Want Results Like These?
If you’re tired of overpaying for low-quality leads, or relying on outdated marketing tactics that don’t move the needle, it’s time for a smarter approach.
At Maverick Strategies, we build performance-driven campaigns that actually convert. We'll show you exactly how this strategy can be customized to help your community generate qualified leads and fill units more predictably.
Let’s talk about how we can partner with you.
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