CONTENT THAT CONVERTS. ADS THAT DELIVER.

MARKETING SYSTEMS FOR SENIOR LIVING FACILITIES AND IN-HOME CARE BUSINESSES

OUR LEAD SYSTEM IN ACTION.

Full-Funnel Strategy | No Extra Ad Spend

What We Did:

  • Ran targeted Google Search campaigns to capture active searchers

  • Retargeted warm leads with compelling social media content campaigns

  • Created social media content that built trust with their community

The Outcome:

  • 48% increase in conversions in just 60 days

  • Social reach scaled from nearly zero to thousands per month

  • Lead flow and tour requests improved without adding budget

From Zero Ads To Full Funnel | 10X Traffic

What We Did:

  • Designed a high-converting website optimized for trust and lead capture

  • Launched Google Search Ads targeting families actively looking for senior living

  • Installed an AI chatbot to engage visitors and qualify leads 24/7

The Outcome:

  • 10X increase in total website traffic

  • Steady flow of qualified leads through their own funnel (no more outsourced leads!)

  • Eliminated $3,000+ per-move-in lead fees from third-party sources

How We Help Senior Living Communities Thrive

A Full-Funnel Lead System | Choose The Services You Need Or Let Us Build It All

High-Converting Website Buildout

We design modern, mobile-optimized websites that do more than look good, they drive action.

  • Funnel-style layout with clear CTAs throughout

  • Lifestyle-focused visuals and trust-building content

  • Fast load times and SEO-friendly structure

  • Funnel-style layout with clear CTAs throughout

  • Lifestyle-focused visuals and trust-building content

  • Fast load times and SEO-friendly structure

High-Converting Website Buildout

We build custom marketing strategies that reflect your community's values, care levels, and local demand, whether you're independent living, assisted living, or memory care.

  • Funnel-style layout with clear CTAs throughout

  • Lifestyle-focused visuals and trust-building content

  • Fast load times and SEO-friendly structure

Attract High-Intent Traffic With Google Ads

We run hyper-targeted search campaigns that reach families actively looking for care options in your area.

  • Keyword targeting aligns with your services and location

  • Ad copy designed to attract and pre-qualify leads

  • Transparent performance reporting delivered to you

Retarget & Nurture With Meta Ads

If they don't convert the first time, we follow up with emotionally resonant content across Facebook and Instagram.

  • Video testimonials, day-in-the-life clips, and community highlights

  • Builds familiarity and trust with warm leads

  • Drives return visits and booked tours

  • Funnel-style layout with clear CTAs throughout

  • Lifestyle-focused visuals and trust-building content

  • Fast load times and SEO-friendly structure

Tell A Better Story Through Social Content

We manage your social media with a strategy rooted in storytelling, not stock posts.

  • Funnel-style layout with clear CTAs throughout

  • Lifestyle-focused visuals and trust-building content

  • Fast load times and SEO-friendly structure

  • Resident and staff features

  • Value-add videos focused around safety tips and wellness content

  • Content that positions your community as the trusted choice

Add Tools To Scale

From CRM to hiring, we offer bolt-on solutions to reduce workload and boost efficiency.

  • CRM integration for lead capture and automated follow-up

  • Hiring funnels to attract and vet staff

  • Local SEO and listings management to increase organic visibility

  • CRM integration for lead capture and automated follow-up

  • Hiring funnels to attract and vet staff

  • Local SEO and listing management to increase organic visibility

Our Process

How We Do It

REAL EXAMPLES OF HOW TO CONNECT WITH YOUR COMMUNITY.

HIRING SOLUTIONS THAT WORK

Whether You're Hiring Executives Or Maintenance Staff, We Deliver Thoroughly Vetted Candidates Tailored To Your Needs -Effortlessly.

Land 10+ Talent Leads in Less Than 30 Days!

STILL NOT Absolutely Sure?

Frequently Asked Questions

What specific services does Maverick Strategies offer?

We aim to deliver a full-circle solution:

  • Vetted labor sourcing

  • Email Marketing

  • Paid Ad Management on Google and social media

  • Social media management

  • Content and ad-set creation

  • Website and landing page buildouts

  • Custom CRM implementation to manage clients

  • Professional videography and content shoots

  • VA implementation for administrative tasks

Can the solution be customized to our specific needs?

Absolutely. We offer flexible solutions tailored to what you need. Whether you're in the market for a new website buildout or a full-cycle ad campaign on social media, we'll work with your business to drive the results you're after.

How are your prices structured?

We work with every budget. The price you pay directly correlates to the results you desire. We charge a month-to-month rate for each service and prices scale with the number of deliverables expected. If we don't deliver on our promise to you, we work for free until we make it happen.

Do we get a say in the marketing and hiring process?

Yes, we encourage a collaborative partnership between Maverick Strategies and your business. Every decision is approved by you before implementation takes place.

How does Maverick Strategies measure success?

We track KPIs like conversion rates, ROI, audience engagement, traffic, and lead generation. These metrics are presented to you on a monthly basis to ensure effectiveness and transparency.

Why should I choose Maverick Strategies over other firms?

Our customized solutions are what make us unique. We focus on measurable results and delivering a strong ROI for our clients. We guarantee a 300% return on marketing investments or we'll work for free until we exceed this goal.

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